Client: PHILO Media Corporation
Services: SEO, PPC, Social Media Marketing, Video Productions, Website Design,
The Story: PHILO was a social tv check-in app Similar to Get Glue and Miso that allowed you to check-in and chat with other fans of you favorite tv shows. Lavall from FMG went in house with PHILO for some heavy hands on social media marketing, SEO, PPC, email marketing and community building marketing work.
Objective : Utilize Social Media Marketing, Email Marketing, Pay Per Click Advertising, SEO, blog out reach, to increase website traffic and grow membership for a Social TV check in application
Obstacles: Start-up, new industry (social TV), tech issues.
Strategy: Develop a strong community base that will encourage new members to stay and refer others.
Phase 1: Develop and design social media properties and blog. Fix broken prize fulfillment process to repair damaged online reputation, generate Facebook likes, Twitter Followers and build an online community.
Phase 2: Reach out to TV show fansite and popular blogs to create chat parties that will drive immense traffic to PHILO and grow membership. Create videos, blog and creative content to communicate with site members via social media properties and email campaigns.
Phase 3: Create PHILO Man a company mascot that website members fall in love with and who brings the community together.
Results:
Example Social Media Campaign Assets
Top Tweet about the event by Shaq
Facebook Stats
Custom Facebook Assets
PHILO Community Feedback
Footnote Media Group (FMG) is a online marketing agency based in New York City. FMG specializes in Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Website Design and Video Production.