Leather Honey

online marketing case study

Client: Leather Honey

Services: SEO, PPC, Social Media Marketing, Video Productions, Website Design, Website Maintenance

The Story: Leather Honey is a family brand that makes the best leather conditioner in the world. Their story can be equated to the Biblical tale of David and Goliath, where David (Leather Honey) uses, a sling shot and a stone (FMG) to best Goliath (the massive corporation who will not be named) and become the best selling Leather Conditioner in the United States. Leather Honey put immense trust and their destiny in our hands and we delivered. We used all aspects of online marketing to accomplish the bottom line, which is to increase sales. The results speak for themselves.  (Note: This is only the website leatherhoney.com transactions and does not include additional sales made on Ebay.com and Amazon.com. They are the #1 selling leather conditioner on Amazon.com with over 240 5 star customer reviews.)

LeatherHoney.com Sales Growth In a Seven Month Period (Actual E-junkie.com Sales Stats)

online marketing sales growth

Objective: Develop website to increase ecommerce sales, provide email marketing solutions, develop store locator, develop social media presence, lower cost of PPC campaigns and provide search engine optimization solutions.

Strategy: Use PPC, SEO, Social Media, community development and Email Marketing to grow sales

Phase 1: Build a scalable ecommerce cart using Ejunkie and Authorize.net to help increase and track sales Leverage Googles API to create easy to use store locator that seconds as a searchable traffic source. Build out and grow Twitter, Google plus, Pinterest, and Facebook social media assets. Build out blog using Word Press so client can easily update F.A.Q and post testimonials. Optimize all website pages to work well with the search engines. Create email marketing campaign using AWeber.

Phase 2:  Built store on Facebook page to increase sales.

Phase 3:  Create Leatherconditioner.com as an additional point of purchase and to develop a community of Leather enthusiast



•Increased sales from $1,500 to $30,000 monthly (in 7 months)
•Increased website traffic 87%
•Increased Twitter followers 50%
•Increased Leather Honey brand awareness
•Gained 1,900+ Facebook Likes
•Rank on first page of Google for target keyword: “Leather Conditioner” “Best leather conditioner” “Leather Conditioners”

Additional Results

Miles Stones

number one selling leather conditioner on amazon

Best Seller in Automotive on Amazon.com

social media marketing

Community Development

240+ five star reviews on Amazon.com

Customer Generated Conversation on Forums and Blogs About Leather Honey
community development
Unsolicited Testimonials Flood The Email Accounts
seo company new york

Facebook Assets

Leather Honey Facebook Shop

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