Client: Ion Marketing/ HP

Services: Video Production

The Story:  HP teamed up with  Best Buy and Serena Williams to host a fashion night out event. The event displayed the wonderful new HP computers designed by  Vivienne Tam  and informed the public how HP and Serena Williams are teaming up to help children in need.

Client: HP with Windows 7  Launch Promotion

Services: Video Production

The Story: With Microsoft’s launch of Windows 7, HP ran a week long giveaway promotion featuring its new line of products at electronic stores all over Manhattan. FMG filmed and edited three videos for the event.

 

Client: The Roots: Behind the Scenes / Viral Content

Services: Video Production

The Story: FMG filmed and edited a behind the scenes video for Def Jam recording artists The Roots music video, “The Streets: How I Got Over.” The video features interviews from the artist, directors, actors, and other key people who made the creation of the music video possible.

Client: By Any Means / Def Jam

Services: Video Production

The Story: FMG edited “If you Don’t Know” a music video for Def Jam recording artist Busta Rhymes. The video was shot as an intimate interview between Busta and Big Tigger (BET) where Busta answers touchy questions from his fans regarding rumors and other controversial topics.

Type: Video Production

The experiential marketing team at Glacaeu/Powerade (now owned by Coca Cola) loves us. FMG has been creating their annual experiential marketing sizzle reels since 2009. So naturally when they wanted to create a training video to educate the Powerade field staff on how to set up events successfully they hired us.

Powerade Experiential Marketing Team Training Video

Powerade Training from Footnote Media Group on Vimeo.

Client: Leather Honey

Services: SEO, PPC, Social Media Marketing, Video Productions, Website Design, Website Maintenance

The Story: Leather Honey is a family brand that makes the best leather conditioner in the world. Their story can be equated to the Biblical tale of David and Goliath, where David (Leather Honey) uses, a sling shot and a stone (FMG) to best Goliath (the massive corporation who will not be named) and become the best selling Leather Conditioner in the United States. Leather Honey put immense trust and their destiny in our hands and we delivered. We used all aspects of online marketing to accomplish the bottom line, which is to increase sales. The results speak for themselves.  (Note: This is only the website leatherhoney.com transactions and does not include additional sales made on Ebay.com and Amazon.com. They are the #1 selling leather conditioner on Amazon.com with over 240 5 star customer reviews.)

LeatherHoney.com Sales Growth In a Seven Month Period (Actual E-junkie.com Sales Stats)

Objective: Develop website to increase ecommerce sales, provide email marketing solutions, develop store locator, develop social media presence, lower cost of PPC campaigns and provide search engine optimization solutions.

Strategy: Use PPC, SEO, Social Media, community development and Email Marketing to grow sales

Phase 1: Build a scalable ecommerce cart using Ejunkie and Authorize.net to help increase and track sales Leverage Googles API to create easy to use store locator that seconds as a searchable traffic source. Build out and grow Twitter, Google plus, Pinterest, and Facebook social media assets. Build out blog using Word Press so client can easily update F.A.Q and post testimonials. Optimize all website pages to work well with the search engines. Create email marketing campaign using AWeber.

Phase 2:  Built store on Facebook page to increase sales.

Phase 3:  Create Leatherconditioner.com as an additional point of purchase and to develop a community of Leather enthusiast

Results:

Additional Results

Miles Stones

Best Seller in Automotive on Amazon.com

Community Development

240+ five star reviews on Amazon.com

Facebook Assets

Client: PHILO Media Corporation

Services: SEO, PPC, Social Media Marketing, Video Productions, Website Design,

The Story: PHILO was a social tv check-in app Similar to Get Glue and Miso that allowed you to check-in and chat with other fans of you favorite tv shows. Lavall from FMG went in house with PHILO for some heavy hands on social media marketing, SEO, PPC, email marketing and community building marketing work.

Objective : Utilize Social Media Marketing, Email Marketing, Pay Per Click Advertising, SEO, blog out reach, to increase website traffic and grow membership for a Social TV check in application

Obstacles: Start-up, new industry (social TV), tech issues.

Strategy: Develop a strong community base that will encourage new members to stay and refer others.

Phase 1: Develop and design social media properties and blog. Fix broken prize fulfillment process to repair damaged online reputation, generate Facebook likes, Twitter Followers and build an online community.
Phase 2: Reach out to TV show fansite and popular blogs to create chat parties that will drive immense traffic to PHILO and grow membership. Create videos, blog and creative content to communicate with site members via social media properties and email campaigns.
Phase 3: Create PHILO Man a company mascot that website members fall in love with and who brings the community together.

Results:

Example Social Media Campaign Assets

Top Tweet about the event by Shaq

Facebook Stats

Custom Facebook Assets

PHILO Community Feedback

Client: Brooklyn Kyokushin Karate

Type: Website, Pay Per Click Management

Resources: Word Press

Brooklynkyokushinkarate.com is a Karate school located in Park Slope, Brooklyn. They came to use because they needed a simple website that could be easily updated. We completed the project  in a week to match the grand opening of the Karate School. We also manage their Google Pay Per click Adwords campaigns and all their local online marketing efforts.

Type: Website Design/Social Good

Passion Project:

It is hard for a online marketing agency to be sustainable or to go “green”. Our founders believe deeply in and practice Zen philosophy.They believe that sustainability starts with self. Meaning no matter how amazing the bio degradable chair that your company creates is, your company is not sustainable if the designer of the chair would not give up his seat on the train for someone who needed it more. Spreadlove.org is our passion project to help promote the idea that sustainability starts with self. We created website that allows people to spread hope and inspiration via anonymous emails. We are using it as a method to get people use to being kind to each other and  learn how to give with out hoping for anything in return. Words, social media and technology are very powerful tools. So we used technology and social media to help people spread life changing words of inspiration to people they know who needs them.

Type: Website Design

Resources: Word Press, PHP, MySql